intro

Say hello to data


We specialise in identifying and predicting moments of consumer intent.

We deliver board-ready insights, gathered across thousands of unique data points,
which fuel our clients’ strategies for reaching customers in moments of intent.

bg image

how it works

Right Audience, Right Time

Consumers increasingly expect companies to address their needs with real‑time relevance.

Without the right insight, companies can struggle to identify the right time to connect.

Our platform helps companies to make the right connection with their audience in three easy steps.

audience_success

Upload your audience to our highly secure platform.

audience_success

Proprietary algorithms identify the correlation between sales and event triggers

audience_success

Our advanced time series models predict the right time for companies to connect with their customers.

case study

A Leading Energy Provider

With six million people moving home each year the impact of disconnection is extremely costly.
A leading energy provider wanted to engage with customers before they moved.

upload

We helped the business to identify leading indicators of moving from within the platform

home-2 baby
briefcase

We recalibrated all sales data to a singularity and found a very significant correlation between retained sales and 2 months prior to move in date.

graph

We monitored those signals across the customer data to help build accurate predictors.

3 months before
Day of move
3 months after

We scored the company’s customer data, identifying which customers were likely to move and, crucially, when.
The energy provider assessed our moments of intent insights against their business and marketing intelligence reports and modelled the potential incremental cost savings for retention strategies.
The results were so strong that event driven communications are now an essential component to the business’s on-going CRM strategy.

Results:

  • 30% increase in customer retention
  • 50% reduction in cost to serve
  • 3.5x return on investment

We apply this same methodology for banks, insurers, retailers, telecoms providers and more.
To get started building your own right time strategy by identifying customer intent before it happens, get in touch today.

bg image

when you need fresh insight

See some leading indicators:
Today:
This Week:
This Month:

…taking a mortgage

…spending £2000 on home improvements

…changing utility supplier

Today:
This Week:
This Month:

…changing cars

…moving home

…applying for a loan

Today:
This Week:
This Month:

…increasing their income

…changing cars

…moving home

Today:
This Week:
This Month:

…changing insurer

…applying for a loan

…selling a car

bg image

other products

Property Pool

Property Pool

90-day Price Risk Value

90-day Price Risk Value

Estimated Price model

Estimated Price model

House Price Index

House Price Index

Macroeconomic Index Data Package

Macroeconomic Index Data Package

Estate Agency Lead Service

Estate Agency Lead Service

Not Yet on Market

Not Yet on Market

Predictive Move Date Model

Predictive Move Date Model

Predictive Completion Date Model

Predictive Completion Date Model

Whole-of-Household Suppression File

Whole-of-Household Suppression File

our resellers

WhenFresh partners with only the industry’s best data providers, spanning some of the most innovative companies in their field.
If you are interested in becoming a WhenFresh reseller, please click here.

bg image

about us

The consumer intent business.

WhenFresh is a Data as a Service company.

Using advanced predictive customer analytics, we help companies to identify key life events, such as moving house or buying a car, before they happen, uncovering intent as purchasing decisions are forming.

Our leading indicators, or triggers, show when customers are likely to spend more or dramatically less, giving companies advance notice of upcoming events.

Our data scientists advise companies to leverage the right data from their customer databases, enabling them to make decisions at speed that deliver the very best results for their customers.

Technology and data are only as good as the people behind them. We’ve built an expert team from many innovative businesses including tesco.com, lastminute.com, swiftcover.com, Microsoft and Zoopla.

contact

To get started building your own right time strategy, get in touch today.

whenfresh

20-22 Wenlock Road
London
N1 7GU

D Mill
Dean Clough
Halifax
HX3 5AX

tel
London: +44 (0) 207 993 5818
Halifax: +44 (0) 1422 344 714

email