how it works
Right Audience, Right Time
Consumers increasingly expect companies to address their needs with real‑time relevance.
Without the right insight, companies can struggle to identify the right time to connect.
Our platform helps companies to make the right connection with their audience in three easy steps.
Upload your audience to our highly secure platform.
Proprietary algorithms identify the correlation between sales and event triggers
Our advanced time series models predict the right time for companies to connect with their customers.
A Leading Energy Provider
With six million people moving home each year the impact of disconnection is extremely costly.
A leading energy provider wanted to engage with customers before they moved.
We helped the business to identify leading indicators of moving from within the platform
We recalibrated all sales data to a singularity and found a very significant correlation between retained sales and 2 months prior to move in date.
We monitored those signals across the customer data to help build accurate predictors.
We scored the company’s customer data, identifying which customers were likely to move and, crucially, when.
The energy provider assessed our moments of intent insights against their business and marketing intelligence reports and modelled the potential incremental cost savings for retention strategies.
The results were so strong that event driven communications are now an essential component to the business’s on-going CRM strategy.
- 30% increase in customer retention
- 50% reduction in cost to serve
- 3.5x return on investment
We apply this same methodology for banks, insurers, retailers, telecoms providers and more.
To get started building your own right time strategy by identifying customer intent before it happens, get in touch today.
when you need fresh insight
…taking a mortgage
…spending £2000 on home improvements
…changing utility supplier
…applying for a loan
…increasing their income
…applying for a loan
…selling a car
WhenFresh partners with only the industry’s best data providers, spanning some of the most innovative companies in their field.
If you are interested in becoming a WhenFresh reseller, please click here.
The consumer intent business.
WhenFresh is a Data as a Service company.
Using advanced predictive customer analytics, we help companies to identify key life events, such as moving house or buying a car, before they happen, uncovering intent as purchasing decisions are forming.
Our leading indicators, or triggers, show when customers are likely to spend more or dramatically less, giving companies advance notice of upcoming events.
Our data scientists advise companies to leverage the right data from their customer databases, enabling them to make decisions at speed that deliver the very best results for their customers.
Technology and data are only as good as the people behind them. We’ve built an expert team from many innovative businesses including tesco.com, lastminute.com, swiftcover.com, Microsoft and Zoopla.
To get started building your own right time strategy, get in touch today.
20-22 Wenlock Road London N1 7GU
D Mill Dean Clough Halifax HX3 5AX
tel London: +44 (0) 207 993 5818 Halifax: +44 (0) 1422 344 714